Will Apple's New Campus Be "The Greenest Building on the Planet"?

On September 22 at Climate Change NYC, Apple CEO Tim Cook, referring to the under construction Apple Campus 2, said, "We're building a new headquarters that I think will be the greenest building on the planet." While Apple is taking many laudable strides to make its new headquarters function sustainably, environmental impact must take account of more than just daily energy use.

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Dan McKinley's "Data-Driven Projects Now!"

An interesting presentation on using data to evaluate and prioritize by Dan McKinley, based on his work at Etsy. A couple of slides focus in on something that has been on my mind lately: at what points in the design process do we evaluate the idea or reason behind what we're doing, and when do we evaluate the quality of what we're doing.

credit: Dan McKinley

credit: Dan McKinley

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